Monday, May 30, 2011

Male Cosmetics: A Nevin Barich Blog Experience

You gotta be kidding me.

A new report has stated that the market in India for male cosmetics…

(OK, let that thought marinate for a second. Male cosmetics.)

….is expected to grow around 20% during the 2010-2014 period.

According to the report, men are becoming more beauty-conscious as they believe that career success is linked with how a person presents himself to others. Thus, men don’t want to run the risk of being seen as irresponsible and negligent due to their looks.

And that’s all well and good. You want to look more presentable? Wear a tie. Comb your hair. Shave. Make sure you don’t smell.

But don’t bust out the mascara and foundation and ask yourself what the best way is to bring our your natural beauty.

Now look: There is a time and place for male makeup. You’re on television? OK, it makes sense for the makeup artist to work on you. Some humongous zit in a prominent place has come up on your face and you’re about to go out in public? Ask your wife or girlfriend if she could use that “concealer thing” on you.

But at the risk of sounding sexist: Men should not use makeup on a regular basis. I don’t want them taking out a compact in the middle of hanging out with the boys on NFL Sunday. I don’t want to hear them uttering the word “bronzer.”

After all: Are we really so vain?

And now for this week's:


The end of the world will now be in October.


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