Sunday, November 27, 2011

Prices For 3D Movies: A Nevin Barich Blog Experience

Movie ticket prices are high. That's nothing new. I go to the movies all the time, so for the most part I'm desensitized to the exorbitant fees charged at today's theatrical cinemas.

But last Saturday while going to see the new Harold and Kumar movie with my buddies Kevin and Jeremy, I was in for a rude awakening when I went to purchase my ticket.

"That will be $16," said the woman behind the movie counter.

That will be $16.

And my jaw hit the floor.

At first, I thought that the failing U.S. economy that's been around me for the past four years had finally hit home. Or that the California town of Burbank -- where we were seeing the movie -- had suddenly come up with some sort of movie tax to pay for new local parks. Or, as I asked Jeremy when I heard the price for the ticket:

$16? What, does it come with a blow job afterwards?

Needless to say, I was stunned. Floored. And a bit scared. Until it was explained to me that the reason for the extra fee was because the movie we were seeing was in 3D.

Here's my thing with 3D movies: I like them. They're cute. The 3D glasses can get a little annoying at times, but the technology in general has come a long way since the red-and-blue spectacles of the 1980s. 3D movies can be a lot of fun with the right film and a nice twist in general.

But every movie today, it seems, is becoming 3D. I mean, not every movie is Avatar. Most of the time, 3D is pointless. Toy Story 3? Pointless. Clash Of The Titans? Pointless. The latest Harry Potter? The first six were in 2D and they were fine. Why mess with success?

Harold and Kumar? Look, the 3D in this movie was cool. At times, I really did feel like the Wall Street protesters were pelting me with eggs, or Neil Patrick Harris was covering me with confetti. But I didn't need the extra effects. I would've been perfectly happy seeing it in 2D and paying $11.75.

All I'm saying is this:

The movie industry is bad enough. High prices for movies. Crazy prices for junior mints. The slow -- sloowwwwwww -- implementation of self-serve soft drink dispensers (to date, I only know of one theater near me that has this). Do you really need to take the next step and charge crazy fees for a 3D experience?

For $4 less, I'll see Harold and Kumar in 2D and pelt myself with my own eggs.


And now for this week's:

Someone built a home on top of a volcano.

It's yours for $750,000.

1 comment:

Karen said...

interesting & very well written article about the high prices of 3D movies. It's a waste of money. I am happy to see a 3 month old movie in my town for $3.00 without the 3D experience.